LOVEFiLM and Ocado kick start 2011 with a 12-month contract that will see the supermarket giant direct marketing to LOVEFiLM’s sizeable and well-suited customer base.
LOVEFiLM, Europe’s largest subscription service streaming movies and TV episodes over the internet and sending DVDs by post, will distribute uniquely branded inserts direct to customers’ doorsteps via rental titles over the course of the year. The first part of the campaign starts this week and will offer LOVEFiLM subscribers £15 off their first £75-plus shop at Ocado.
The deal was struck off the back of last year’s positive tie-up between the two brands, which led Ocado to rapidly increase the amount of inserts they were distributing via LOVEFiLM after a successful trial run of 500,000.
In 2010 the two companies teamed up to offer existing members and new triallists a Pizza Meal Deal promotion which coincided with LOVEFiLM’s Extra Time offer – visitors to LOVEFiLM.com were able to access the watch online catalogue at no additional cost during the World Cup, order a Pizza Meal Deal and claim £15 off a first time spend of £75 with Ocado.
Mark Foley, Business Development Manager at LOVEFiLM, commented: “At a time when more people are staying home to enjoy their entertainment we expect these special offers to prove popular with our existing and new customers. Both brands have a tech savvy, early adopter membership and provide excellent customer services.”
Jon Rudoe, Head of Retail & Customer at Ocado, commented: “We look forward to working with LOVEFiLM more closely in 2011 based on the excellent results we achieved with them in 2010. Ocado and LOVEFiLM compliment one another extremely well, both from a marketing and customer service perspective. The simple, straightforward way in which they engage with an affluent, tech-educated customer base made them an obvious choice to work with again.”