IPTV market reaches 8m in BRIC

Results from an IMS Research study reveals that the IPTV subscriber base in the emerging BRIC markets exceeds 8 million subscribers for 2010, with China dominating the figure. A CAGR of 13 per cent for BRIC is expected through the forecast period, which ends in 2015.

John Kendall, IMS Research Market Analyst and author of the study states, “Infrastructure and broadband penetration are the big hurdles to IPTV adoption in emerging markets. A good example is a country like Russia, with low broadband penetration and a highly segmented market, where IPTV growth has been rapid but still accounting for less than one per cent of all TV households, remaining at 374,000 subscribers. It will continue growing at a steady pace.”

Over the forecast period, IMS Research forecasts that Russian IPTV subscribers will experience continued growth, but still remain under the million subscriber milestone. Kendall continues, “Most of the IPTV uptake will naturally remain around densely populated urban centres, where existing infrastructure can handle the bandwidth necessary for IPTV, and new build-outs will be focused.”

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