Brightcove, LG Smart TV deal
February 23, 2011
By Colin Mann
Cloud-based online video platform Brightcove and LG Electronics have agreed a partnership to expand online video distribution to LG NetCast-based Smart TVs. The partnership enables more than 2,700 Brightcove customers around the world to extend the reach of their online video initiatives to the living room and aims to provide consumers with new levels of choice and control through access to a range of highly-popular video content.
“The partnership between LG and Brightcove opens up a new, global distribution channel to the living room for professional media,” claimed Eric Elia, Brightcove’s vice president of TV solutions. “Brightcove customers of all sizes can take advantage of this growing opportunity and expand the reach of some of the world’s most highly sought-after online video content to millions of LG devices.”
Young-jae Seo, vice president of LG Electronics LCD TV Smart TV Team, said the partnership was the next natural step in providing consumers with instant access to the online content they crave, adding that LG expected to expand its online video distribution capabilities and offer more compelling options to consumers worldwide.
Later in 2011, Brightcove will introduce a series of tools and support resources to help organisations take advantage of the LG Smart TV platform, including a functionally complete reference application to give customers an advanced starting point for creating immersive LG Smart TV video viewing experiences.