New Media Legend, one of Russia’s principal suppliers of uplink services for pay-TV platforms and channels, has selected the 36° East satellite neighbourhood operated by Eutelsat Communications for a new broadcasting platform providing Russian and international channels to complement the NTV Plus and Tricolor TV platforms. Following the signature of a long-term contract with Eutelsat, the new participation programme, called Scene, is using two transponders at 36° East.
The launch of Scene adds further impetus to the 36° East neighbourhood that New Media Legend describes as Russia’s ‘most popular satellite TV position’. Over seven million homes in Russia as far as the Urals are already equipped with antennas pointing to 36° East for Direct-to-Home reception of the NTV Plus and Tricolor TV platforms. Scene is opening a new opportunity for channels, that already include NHK World TV and Europa Plus TV, to reach into Russia’s vibrant TV market.