WebTView, a specialist in OTT video content delivery to connected devices, has unveiled its new mobile-based disruptive innovation called OverCast, an extension to the WebTView Video Platform.
OverCast splits user experience into two screens – personalised video content search and sharing done on a smartphone or a tablet, selecting a TV show or a movie and instantly watching it on widescreen TV. OverCast supports paid content as well as ad-based content.
OverCast enables CE vendors, content providers and service providers to seamlessly distribute video content to connected devices such as connected TVs, connected Blu-ray/DVD players, digital media players, STBs and gaming consoles.
Through OverCast, content providers and service providers will be able to extend their reach to new audience without the high cost of integration with numerous connected devices. CE vendors will be able to offer OverCast as a smart remote control bundled with their products, thus, enable more content on their product with no integration cost.