RRsat 3D TV service
March 14, 2011
RRsat has revealed it will be providing its advanced playout and uplink services for HIGHTV’s entirely 3D content roster. Commencing April 4th, HIGHTV 3D will broadcast their full lineup of HD 3D programming, ranging from dramas and comedies to lifestyle and fashion. HIGHTV will provide tens of millions of viewers with access to over 450 hours of high quality 3D programming played out and distributed by RRsat over the Eurobird-9A satellite to Europe and over the MEASAT-3a satellite across Asia Pacific. Both channels will be distributed in MPEG-4 compression and DVB-S2 broadcast standard and will be played out from RRsat’s state-of-the-art Playout Center using digital workflow and including the archival storage of over 4 TB of HIGHTV’s 3D material.
“RRsat is proud to continue its active involvement in the progression of 3D TV,” said Koby Zontag, Senior Director of Sales and Business Development at RRsat. “We have already established RRsat’s capabilities with live 3D interactive broadcast over fiber between continents and a major European ten-day sporting event broadcast in 3D over satellite. Working alongside HIGHTV, we intend to demonstrate that 3D TV is a valuable format in the genres of entertainment and lifestyles as well.”