YouTube offers Hollywood advances on ad revenue for stars
March 28, 2011
Google is enlisting Hollywood stars to supply original content for YouTube. It has been making the rounds of Hollywood’s biggest talent agencies, outlining plans to create a network of channels based around specific themes or niches, such as fashion, food and video games.
It is offering stars cash advances against future advertising revenues in return for lending their name to these channels and overseeing the content, according to reports