YouTube is to invest €500,000 in a scheme to support UK digital talent. The YouTube NextUp fund will allow up to 25 people to win a €20,000 grant to develop their content on the video-sharing website, as well as a place on a “creator camp” that will give training in production techniques.
To apply, creators must be YouTube partners – content producers who earn revenue through their accounts. YouTube said they could include singers, dancers, actors, producers, musicians or makeup artists who create their own video content.
YouTube claimed that its UK partners have seen a 45 per cent increase in uploads since 2010, and that 154 per cent of revenues from partner channels have been given back to creators. The fund launched with the British Film Institute.