Blu-ray 3D spending to boom in 2011

Propelled by encouraging market developments and increasing audience interest, consumer spending on Blu-ray Discs 3D (BD3D) in 2011 is forecast to rise 533 per cent across the four markets of the US, UK, Germany and France, according to IHS Screen Digest research.

Combined consumer spending on BD3D across these territories will reach $213.9 million this year, up slightly more than sixfold from $33.8 million in 2010, BD3D’s launch year. The 2011 expenditure is the result of a collective purchase of 7.5 million BD3Ds, a significant increase from the 1.1 million titles sold last year to consumers.

In 2014, BD3D consumer spending on BD3D is projected to reach $909 million, slightly more than four times the figure anticipated at the end of 2011, as shown in the attached chart. Some 41 million BD3Ds will be bought by consumers in 2014, a hefty increase of more than 445 per cent from 2011.

“Consumers are snapping up BD3D titles because of a number of positive occurrences in the home 3D segment,” said Richard Baxter, research analyst, video, at IHS. “These developments include increasing consumer awareness of 3D technology, rising 3D hardware sales and an expanding catalogue of 3D films for the home environment. Meanwhile, the arrival of more BD3D titles in retail stores will enhance the technology’s profile among consumers and encourage 3D hardware adoption. BD3D-enabled households are also likely to buy more BD3D titles if they have a larger slate to choose from.”

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