Sanoma/de Mol buy Pro7 assets

German commercial broadcaster ProSieben/Sat1 has sold its Dutch and Belgian stations to a consortium led by Finnish media group Sanoma along with Endemol founder John de Mol. The consortium has paid €1.23bn ($1.76bn) for SBS6, Net5 and Veronica.

Munich-based Pro7/Sat1 acquired the stations in 2007 when it bought SBS Broadcasting.
The sale completes the asset disposal, says Pro7/Sat1, which means its Nordic assets will not now be sold.

Sanoma publishes Finland’s top daily Helsingin Sanomat and around 300 magazine titles in 13 European countries as well as owning a cinema chain.”We believe that by combining our media assets in a new way in the future, we will create a true next generation media offering,” said Sanoma CEO Harri-Pekka Kaukonen in a statement.

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