Mediaset to offer bundled services with Vodafone Italia

From Branislav Pekic in Rome

Italy’s leading commercial broadcaster Mediaset has signed a commercial deal with Vodafone Italia, with the goal of providing bundled TV-telephone services to existing and new customers.

The joint offer of services will include the sale of smart cards for the Mediaset Premium pay-TV service available on DTT, as well as ADSL broadband connections. The agreement is valid until June 30th and will provide Mediaset Premium customers with a discount for the ADSL connection, as well as a six-month free period. On the other hand, Vodafone Italia customers will get four months free viewing of the Mediaset Premium offering.

The agreement comes only months from a deal signed by DTH provider Sky Italia with broadband operator Fastweb.

In a related development, Italian news agency Ansa is now providing news, photos and video material on daily events to customers of the Vodafone TV Connect service, 24 hours a day. TV Connect, through the Vodafone Station, brings the Internet on the TV as well as all personal multimedia content such as photos, music and video.

Related posts:

  1. Mediaset: Sky Italia “monopolistic”
  2. Vodafone and Digital Plus launch a joint IPTV offer
  3. Mediaset Italia to launch in the US
  4. Mediaset files antitrust against Sky USB key
  5. News Corp sues Mediaset on antitrust claims
Posted by on Apr 21 2011. Filed under Articles, Joint Venture, Mobile, Mobile TV, Pay TV.

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