Time Warner invests in BlackArrow advertising

BlackArrow has announced a strategic investment in the company by Time Warner Cable and Joan Gillman, president, media sales for Time Warner Cable, has been named to the BlackArrow board of directors.

Time Warner Cable joins existing investors Cisco Systems, Comcast Interactive Capital, Intel Capital, Mayfield Fund, Motorola Mobility, NDS and Polaris Venture Partners as financial backers for BlackArrow. The Time Warner Cable investment brings the total amount raised from $20 million to $27 million.

“Time Warner Cable has been a leading voice and advocate of advanced advertising, and was early to recognize the potential of New TV as a profitable advertising platform,” said Dean Denhart, CEO of BlackArrow. “We believe that the company’s involvement as an investor is further validation of BlackArrow as a thought and technology leader in the advanced advertising space, and we look forward to benefiting from Joan’s insight and experience as a member of our board.”

“BlackArrow has played an invaluable role in accelerating dynamic VOD ad insertion and is well positioned to be a growing part of the ad ecosystem,” said Gillman. “Our investment in BlackArrow highlights Time Warner Cable’s commitment to supporting our partners as the industry continues to develop new business and advertising models across a broad spectrum of television distribution platforms and devices.”

The Time Warner Cable capital will be used for further product innovation and deployment of the BlackArrow Advanced Advertising System to programmers and New TV content distributors.

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