DirecTV Latin America has reached the 10 million milestone eight weeks after posting its best results in the first quarter on top of a record year of subscriber growth and revenue for 2010. The growth was driven by the strong brand, competitive offers, unique products and services, and increasing demand from a young and growing middle class, says the company.
“This significant milestone underscores the phenomenal success story that DTVLA has become, and is an achievement that everyone on the DirecTV Latin American team can be proud of,” said Mike White, DirecTV’s chairman, president and CEO.
“Passing the 10 million customer mark is a real achievement,” said Bruce Churchill, president of DirecTV Latin America. “When we re-launched these businesses in 2004, we started with just over 3 million customers and had optimistically hoped to double our size over time. Now we have far exceeded our expectations thanks to the team at DTVLA and the world class products and services we’ve been able to deliver to the market. I would also like to thank my colleagues at DirecTV US, and our numerous partners in Latin America, who have contributed to our success.”