Findings from consultancy firm Digital TV Research predict that the number of homes paying for IPTV will rocket to 155 million by end-2016, up from 35 million at end-2010. The IPTV Forecasts report – which covers 73 countries – suggests that the Asia Pacific region will supply 85 million of the 120 million additional subscribers during this period. In fact, China will provide 70 million of the 2016 total subscribers, up by more than 10 times its end-2010 total.
Report author Simon Murray said that by 2016, 83 per cent of the paying IPTV subscribers would take triple-play [TV, broadband and telephony services], with 10 per cent paying for dual-play [TV and broadband] and only 7 per cent as standalone TV subscribers.
Global IPTV penetration was only 2.6 per cent of TV households at end-2010, but is forecast to climb to 10.5 per cent by end-2016. IPTV penetration will reach 12 per cent in Asia Pacific, Eastern Europe and Western Europe. By 2016, penetration will be highest in Cyprus (42 per cent).
IPTV revenues will climb to $17 billion in 2016, up from $6 billion in 2010 and less than US$1 billion in 2006. The US will remain the largest IPTV revenue earner by taking a quarter of the 2016 total (down from a third in 2010). Murray added: “In developed countries, there is downward pressure on ARPU as pay-TV competition increases and as DTT makes an impact. ARPU is also being forced down as cable operators and telcos convert their subscribers to dual-play or triple-play bundles. So triple-play IPTV subscribers will generate 73 per cent of the total IPTV revenues in 2016 – lower than triple-play’s proportion of IPTV subscribers as triple-play subs will pay less for TV services as part of their bundle.”