ITU app challenge calls for IPTV creativity

ITU’s latest global Application Challenge encourages developers around the world to create innovative IPTV apps running over ITU standards.

Applicants are encouraged to think creatively about the IPTV platform and the opportunities it offers. The best app submitted by an individual or SME will be awarded $10,000, courtesy or sponsors Sumitomo Electric Networks and Dentsu. There is a separate category for corporate entries, and winners will receive their awards at a special event at the ITU Telecom World 2011 show in Geneva in October.

“ITU has pioneered a raft of standards for IPTV, which are set to transform global viewing habits. Global standards such as these will be key to take-up,” said Dr Hamadoun Touré, Secretary-General, ITU. “With this technology we have all the advantages of traditional linear‚ TV combined with the flexibility that the Internet offers. This challenge offers a fantastic opportunity for people to be creative, and I hope we can inspire some truly innovative thinking.”

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