Dr Who for rent on Facebook
July 12, 2011
BBC Worldwide is to make Doctor Who available to rent on Facebook – a first for the broadcaster. It will launch digitally-remastered archive Doctor Who shows on Facebook, using the social network’s credits payment system.
The broadcaster has selected a total of nine stories, taken from a range of different series, and bundled them in a way that lets Facebook users follow specific storylines, rather than view entire series.
The BBC said it’s now considering how to roll out the same system for other show brands including Top Gear and its natural history shows.
Viewers can buy 15 Facebook credits for 93p, for which they will receive access to one story, which is the equivalent to three-five episodes for 48 hours. They also have the option to buy in bundles – so they can buy all nine stories at once for £8.37. People will be able to ’rent’ the episodes on Facebook in Europe, the US, Canada, Australia and New Zealand.