Jonathan Drazin, founder of Electra Entertainment, is leaving the company after eight years to form a new venture Simple Matters.   While at Electra, Drazin designed and developed Trove, the world’s first interactive TV service platform for retailers, launched on Freeview and sold by Tesco in the United Kingdom.   Prior to founding Electra, he served as CTO for Rovi (formerly Gemstar) in Europe.

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