46% of Canadians would give up TV before Internet

A survey conducted on the Angus Reid Forum and commissioned by Primus Canada, a PTGi company, has revealed that almost half (46 per cent) of Canadian respondents would give up watching television before they would give up surfing the Internet or using their phone. Another one-third of respondents (35 per cent) would rather give up their phone in order to continue their online and television access, while only 20 per cent would give up their Internet access. Of those polled, Western Canadians were more likely to give up TV over Internet access or their phone, with 61 per cent of British Columbians and 58 per cent of Albertans, respectively, stating these facts.

“This survey proves that Canadians have reached a comfort level and reliance on the Internet that is at least on par with that of TV and phones,” says Rob Warden, Vice President, Residential Services at Primus Canada. “With the increased interactivity offered by both online and mobile phone access, the ability to connect, be entertained and more is easier than ever.”

Additional findings from the survey include:
- When asked if they would rather receive one million dollars and never use the Internet again or prefer to keep the Internet, one-fifth of Canadians would turn down one million dollars in order to keep their Internet access
Females were more willing to give up television in order to keep the Internet or their phone than were males with 50 and 41 per cent, respectively, reporting this fact
- The majority (52 per cent) of Canadians earning over $100,000 per year would forego television before giving up their phone or Internet access in comparison to only 12 per cent who would give up the Internet to keep watching television or using their phone

Posted by on Jul 26 2011. Filed under Articles, Broadband, Broadcast, Consumer Behaviour, Research.

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