Discovery signs 3D deals with Sky, Virgin

Discovery Networks has signed its first 3D deals outside the US with its biggest UK distribution partners Sky and Virgin Media, to provide their customers with access to a range of 3D content.

The content deals cover a number of key genres including Natural History, Engineering, Extreme Sports and Crime documentary.  The deal includes several Discovery Networks UK 3D commissions; 3D Safari by Renegade Pictures, a 10×60 series being filmed at Woburn Abbey and Beautiful Freaks with Nick Baker, a 1×60 Natural History special being filmed with Tigress Productions in Namibia.

Under the terms of each deal, some of the 3D content will originate from 3NET, the joint venture between Discovery Communications, Sony Corporation and IMAX Corporation in the US, including High Octane, a 10×60 series about extreme sports produced by Electric Sky Productions.

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