Advanced Television

Amazon acquires Pushbutton

July 29, 2011

Amazon has confirmed the acquisition of Pushbutton, the UK-based TV technology company.

Pushbutton develops apps for next-generation and interactive television and connected devices, and was responsible for developing the LOVEFiLM movie streaming service on Sony Bravia Internet-enabled TVs and the PlayStation 3 last year.

The e-commerce giant, which bought the remainder of LOVEFiLM in January for a reported £200 million, has not yet disclosed what it paid for Pushbutton.

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