Pay-TV and gaming lead Aussie market growth

Australia’s media and entertainment market is on track for compound annual growth of 4.1 per cent over the next five years led by interactive games and subscription television, says a PricewaterhouseCoopers Outlook.

However, it is exposure to the fast-emerging Asian markets that could prove crucial to the health of Australian media companies in coming years.

The gamer market, the fastest-moving sector in the market, will have compound growth rate of 9.5 per cent by 2015 as the industry draws in more consumers through consoles, phones, tablets and social media.

Subscription TV revenues will grow by 5.1 per cent. Free-to-air TV advertising is predicted to grow by 2.3 per cent, but subscription TV advertising will outperform it at 3 per cent.

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