Current TV, backed by former Vice President Al Gore, and to date presented as a channel that largely depended on viewer-generated content, looks as if it is about to change its profile.
On August 8th it appointed David Bohrman as its new president, hired from CNN, and replacing Mark Rosenthal who stepped down two weeks ago. Current’s co-founder Joel Hyatt will assume the CEO position. Borhman will oversee all programming, production, broadcast operations, digital and technology for Current TV. He will work closely with Keith Olbermann, chief news officer and host of Current’s top-rated show Countdown with Keith Olbermann.
“Al [Gore] and I believe that society needs, and audiences want, programming that delivers more than sound bites. People want an explanation, they want context, they want understanding. And they want tools that will get them engaged in making a difference about issues they care about,” said Hyatt. “David is highly skilled in bringing information and clear-eyed analysis on important matters to multiple screens. And no one can touch David when it comes to developing innovative ways to tap the zeitgeist and get audiences immersed and involved.”
Bohrman was a SVP/chief innovation officer at CNN, and headed up CNN’s Washington bureau for the past 10 years.