AOL UK and RealNetworks content partnership

AOL and RealNetworks, the digital entertainment services company, have formed an agreement in which AOL UK will provide its content to users of RealNetwork’s RealPlayer .

RealNetworks says the new offering with AOL will allow it to invest further in its suite of digital products, as well as continuing to innovate and create applications and services that enable audiences to connect with and enjoy media in a simplified way.

Consumers can now access AOL’s content via the browser integrated within the RealPlayer. AOL UK will manage advertising sales and delivery around the AOL content, giving advertisers on the cross platform media player access to the wide range of inventory and ad solutions offered by AOL Advertising.

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