Microsoft is hailing a new era in television with entertainment becoming “instantly searchable, easily discoverable and enjoyable in extraordinary new ways from a single device” – the company’s Xbox 360.
Microsoft plans to roll out the next generation of TV entertainment on Xbox LIVE, the online entertainment service for Xbox 360. Nearly 40 world-leading TV and entertainment providers, including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the US; BBC in the UK, Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and MediaSet in Italy, will begin rolling out entertainment services to the console in the coming US holiday period, in more than 20 countries.
A total of 50 world-leading TV and entertainment partners have joined Xbox 360 & Xbox LIVE to transform TV entertainment. Xbox LIVE currently has 35 million members worldwide who spend 2.1 billion hours a month on the service, which saw three times the growth in video consumption last year.
“Today’s announcement is a major step toward realising our vision to bring you all the entertainment you want, shared with the people you care about, made easy,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “Combining the world’s leading TV and entertainment providers with the power of Kinect for Xbox 360 and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless.”