HBO GO and entry-level player for Roku
October 12, 2011
By Colin Mann
HBO and Roku are launching HBO GO on the Roku streaming platform. With HBO GO on Roku, consumers will be able instantly to access more than 1,400 titles, including every episode of every season of the best HBO shows – streamed to their TVs for convenient, on-demand viewing from the comfort of home.
Expected to be available on all Roku streaming players at the end of October, HBO GO will join Roku’s large and growing collection of entertainment channels. HBO GO is available at no additional cost to HBO customers who subscribe through a participating television provider.
“The HBO GO app has been wildly popular with our on-the-go viewers who enjoy being able to instantly access our programmes on their mobile devices,” said Bernadette Aulestia, senior vice president, domestic network distribution and marketing, HBO. “Now through our partnership with Roku, we will make these programmes available on Roku streaming players, allowing our customers to stream them directly on the TV whenever they want.”
HBO GO provides instant access to the best and latest HBO shows and hit movies including series such as Game of Thrones, Boardwalk Empire and True Blood; classics such as The Sopranos, Sex and the City and Deadwood; plus HBO original films, miniseries, sports, documentaries and specials; in addition to a wide selection of blockbuster theatricals.
“Roku’s mission has always been to provide the best selection of entertainment available for streaming on the TV,” said Anthony Wood, founder and CEO, Roku.
Separately, Roku has unveiled a new affordable streaming player with the market’s lowest price of just $49.99. The Roku LT player works with virtually any TV and delivers the full Roku streaming experience with more than 300 channels including Netflix, Hulu Plus, Amazon Instant Video, Pandora, EPIX, Crackle, Disney, and the newly-launched HBO GO.
“Our goal is a Roku in every home,” said Roku Founder and CEO Anthony Wood. “The Roku LT opens up streaming to more people by lowering the cost of entry in these difficult economic times. With a $49 price and selection of more than 300 channels we expect the Roku LT will be everyone’s favourite Holiday device.”
The Roku LT streams 720p high‐definition video and features built‐in wireless. It will be available from Roku.com, Amazon.com and in retail stores nationwide beginning in early November.