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Forty-four per cent of TV households in the United States have at least one Digital Video Recorder (DVR), and one-third of DVR households have more than one DVR -representing 14 per cent of all households having multiple DVRs according to recent consumer research from Leichtman Research Group (LRG). In 2005, just 8 per cent of all households had a DVR.
LRG reports that in addition, 73 per cent of all digital cable subscribers have at some stage used Video on-Demand (VoD), with 87 per cent of this group having watched an on-Demand programme or movie in the past month. Overall, about 62 per cent of digital cable subscribers used on-Demand in the past month compared to 52 per cent last year.
Other findings from LRG’s study – On-Demand TV 2011: A Nationwide Study on VOD and DVRs – indicate that:
“On-Demand TV viewing in the forms of DVR and VOD, as well as Netflix streaming, have significantly increased in terms of usage and popularity over the past few years,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Yet these on-Demand TV platforms remain largely complementary to traditional TV services and viewing, with about 90 per cent of all TV viewing in the US still being via live TV.”