Global mobile video traffic will account for more than 60 per cent of global mobile data traffic by 2016 according to a Visiongain report. The market will increase at a CAGR of 28 per cent with revenues reaching $22.5 billion by 2016.
The mobile video and TV market needs to overcome several challenges during the forecast period. Currently, the mobile video and TV services are straining the 3G networks; the research suggests that operators will migrate to LTE to solve the bandwidth/capacity issues. Operators do not want to lose the revenues from data intensive services such as mobile video and TV and will embrace LTE with full gusto.
Streaming videos with Sling’s Android player over Verizon’s 4G network has already been a success in the US. Verizon’s current LTE roll-outs cover 143 markets and 160 million people.