Google steps up video ads

Google is fully releasing its DoubleClick for Publishers (DFP) Video ad serving tools after a year of beta testing. It considers small business an untapped market for local video advertising and Google is not only trying to entice those marketers with easy ad serving tools, it’s also offering a set of free tools to attract smaller sites and the incremental revenue that comes with them.

Google is partnering with video ad networks Brightcove and LongTail to provide video player and content management system connections with DFP Small Business, said Payam Shodjai, product manager for DFP told paidContent.

The video ad serving is free up to a certain volume of impressions—and after a certain level has been reached, Google says that Brightcove and LongTail have agreed to keep rates at a low monthly fee.

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