Disney CEO joins Apple board

Walt Disney President and Chief Executive Robert Iger is joinning the Apple board. At the same time, Genentech Chairman Arthur Levinson, an Apple board member since 2005, will become the company’s non-executive chairman of the board, filling the role Jobs occupied briefly after his resignation as Apple’s chief executive in August.

Apple has long ties to Disney, largely through Jobs himself, who in 2006 became a Disney board member – and largest shareholder – after Disney bought Pixar.

Tim Cook, Apple’s chief executive, said he had come to know Iger in recent years, and that Disney’s emphasis on new technology platforms and international markets aligned with Apple’s current strategy.

“Bob and I have gotten to know one another very well over the past few years and on behalf of the entire board, we think he is going to make an extraordinary addition to our already very strong board,” Cook said in a statement. “His strategic vision for Disney is based on three fundamentals: generating the best creative content possible, fostering innovation and utilising the latest technology, and expanding into new markets around the world, which makes him a great fit for Apple.”

“Apple has achieved unprecedented success by consistently creating high quality, truly innovative products, and I am extremely pleased to join the board of such a wonderful company,” Iger said in the statement.

The addition of Iger comes at a crucial time for Apple, which is fighting a multiple-front war against smartphones and tablet computers powered by Google’s Android operating system.

 

Among the main selling points of devices like Amazon’s Kindle Fire tablet — likely to pose a serious challenge to the iPad — is the variety of movies and television shows it can offer. Disney is one of the world’s largest media companies.

 

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