Spotify hits 2.5m subs
November 24, 2011
Spotify has added about half a million new subscribers in the two months since plugging into Facebook’s new entertainment platform.
The announcement that the digital music service had reached 2.5 million paying subscribers comes after a rocky period, with launches in four new European countries offset against a renewed debate about artists’ earnings from streaming services.
Subscribers pay £9.99 a month for unlimited access to a library of 15 million tracks that can be streamed for instant listening or downloaded to a portable device such as an iPhone.
Spotify was one of Facebook’s key launch partners for its “open graph” in September. The link enables a real-time feed of users’ Spotify listening to be shared with their Facebook friends, allowing it and other media services to tap the strong viral effects of the social network’s 800 million members.