Tata Sky and Ericsson bring on-demand pay-TV to India

Ericsson has supplied Tata Sky, an Indian DTH operator, with an advanced TV on-demand system that enables its eight million satellite subscribers to enjoy movies on-demand and catch-up TV.

The deployment is one of the first in the world to be based on Ericsson’s Media Delivery Network (MDN), a media-centric solution for the distribution, delivery and content management of linear and non-linear TV. It further builds on the relationship between Ericsson and Tata Sky, following the provision of an Ericsson headend system for the launch of high definition (HD) services this year.

“As we continue to offer our viewers new services that further enhance the value and enjoyment of their subscription, we are pleased to provide the ability to select their favorites from our exciting range of programs on-demand, whenever they want to watch them,” said Yigs Riza, Chief Technology Officer, Tata Sky. “With Ericsson’s global experience of delivering VOD and content management platforms, it made perfect sense to continue our great relationship and we are pleased to work with their team to roll out on-demand services to our viewers. We were impressed by Ericsson’s unique ability to implement the project from a Lead Integration position, bringing together various best-in-class components to make them work together seamlessly as one solution.”

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