smartclip and Accedo cooperate for in-gaming ads

smartclip, a specialist in video advertising, and Accedo, an enabler of Smart TV and IPTV applications, have signed a European-wide partnership agreement for the integration of pre roll video ads into Funspot, the most widely deployed gaming application for Smart TVs.

smartclip will start monetising the Funspot games immediately with in-gaming pre-rolls in all major European markets, including the Nordics, UK, Germany, France, Italy and Spain. Funspot covers a wide range of casual games including board, arcade, strategy and puzzles, which are all designed to work in a living room setting. Funspot is already available on all major smart TV sets and set top boxes such as Samsung, Philips, LG, Panasonic and Roku.

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