China has launched its first 3D TV on a trial basis. The channel, operated by China Central Television (CCTV) and five local stations, aims to be launched formally over the upcoming Chinese New Year.

The free-to-air channel will initially broadcast 4.5 hours of 3D programming each day which will be repeated twice. “The launch of the 3D trial channel is a significant step in the development of China’s television,” said Cai Fuchao, head of the State Administration of Radio, Film and Television (SARFT).

The broadcast regulator also suggested that the new service could generate huge revenue for the consumer electronics industry if a small proportion of China’s 500 million TV sets were replaced by 3D ones.

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