UK linear viewing still grows

Researcher Oliver & Ohlbaum Associates says that in 2010 UK viewers watched 93 billion hours of TV, which works out to around 28 hours per person per week, an increase of 14 billion hours compared to 2006.

While time-shifted content has contributed to the growth of TV consumption, linear broadcast has continued to grow: 80 billion hours of viewing time in 2010, compared to 76 billion in 2006.

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