UKTV has reported its highest-ever audience figures at Christmas 2011, closing a record-breaking year for the pay-TV joint venture between BBC Worldwide and Scripps Networks International.
UKTV’s channels, including Watch, Dave and Good Food, held a 6.6 per cent share of the TV viewing on Christmas Eve and a 5.1 per cent share on Christmas Day, up 19 per cent on December 25, 2010, according to data supplied by BARB.
Christmas Eve was UKTV’s highest-rating individual day ever, with Watch, Dave, Gold and Yesterday accounting for around a 1 per cent share of viewing.
Gold, which mainly repeats classic comedies, was the fifth most-watched TV channel on Christmas Day, with a 1.8 per cent share.
Last August, Virgin Media sold its 50 per cent shareholding in UKTV to US company Scripps Networks International in a deal worth £339 million.