Mobile operators risk being ‘swamped’ with video

Strategy Analytics predicts that the onslaught of new LTE tablets and smartphones demonstrated at 2012 International CES will create a tidal wave of mobile video traffic. Mobile video is getting hotter and can wreak havoc on the unprepared network, as users demand OTT content from YouTube, Netflix, Hulu.

“Leading operators, like Verizon and SK Telecom, are thinking big about quality video for LTE networks, particularly converged services that provide a seamless experience across mobile devices and big screen HD TVs and PCs at home for consumers who adopt tablets, smartphones and other connected devices,” explains Susan Welsh de Grimaldo, Director, Mobile Broadband Opportunities. She adds, “Without a well-planned strategy and range of solutions for optimising and monetising mobile video, operators will soon find even their new LTE bandwidth is overloaded at peak periods.”

Sue Rudd, Director Service Provider Analysis, states, “There is an excellent opportunity for vendors to make their mark with a great user Quality of Experience (QoE), as deployment of mobile video solutions accelerates. Pre-integrated solutions with proven capacity savings will win; thus, partnerships with network infrastructure vendors (e.g., Alcatel-Lucent, Ericsson, NSN, Cisco, Juniper) will be essential. Strategy Analytics examined over 20 vendors—including: Openwave, RADWare, Radisys, Flash Networks, Mobixell, Bytemobile and Vantrix. We expect several exciting new product announcements at Mobile World Congress (MWC) next month.”

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