Multimedia Research Group has revealed its 2011 Market Leader Report is now tracking over 934 IPTV Operators globally, an increase from 913 and representing over 50 million IPTV subscribers worldwide.
“Although the MLR only tracks pure-play IPTV deployments worldwide, it clearly reflects that IPTV Operators are using other hybrid delivery methods including satellite, digital terrestrial and OTT Internet services to complement their IPTV offerings or expand into new regions and markets,” says Jose Alvear, MRG Senior Analyst. “Likewise, multiscreen services are rapidly being launched by many pay-TV operators around the world, with many delivering TV and VOD directly to the iPad and other smart devices.”
Companies offering full IPTV Ecosystems like Alcatel-Lucent, Cisco, Ericsson, Motorola, Huawei, and ZTE have an advantage in offerings to large Operators, while smaller specialized companies like Amino, Verimatrix, Harmonic, and others continue to rank high with mid-size Operators looking for high flexibility as the industry enters into partnerships with OTT (Over-the-Top) media owners.
Using MRG’s RankTracker system –an articulate directional measurement tool for IPTV Vendors’ ranking within six product sectors and five regional areas applied to over 100 Vendor companies or divisions– the report tracks the semi-annual ups-and-downs of product rankings within the top 10 competitors of each category.
Examples include the top ranking of Broadpeak in the European VOD market, number one rank in European Video-Headend-Encoders for Harmonic, upward ranking for ZTE in the Rest-of-World Access and in the Asian STB markets, and upward ranking for Huawei for global STB markets. While Ericsson maintains a first place in the Asian Access market, it also shows a remarkable upward shift in Middleware in 5/5 regions, indicating an extraordinary change. Meantime, Motorola advances several ranks in CP/DRM software in dramatic new developments in North America.