Advanced Television

UK debuts TV ad for dogs

February 13, 2012

By Nik Roseveare

The first ever commercial aimed at dogs has been created for UK television. The advert features high-frequency noises (above 17’000Hz) that can only be heard by canine ears.

The advert, which is a spoof on the classic film “The Italian Job”, is interwoven with sounds including barking, whistling and doorbell-ringing to entice the attention of dogs.

The one-minute commercial, by dog-food firm Bakers, will debut on ITV this week.

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