Red Bull is considering connected TVs as its next major broadcast platform for its host of live-event streaming and video-on-demand content. The brand, which already has a web-based TV channel, redbull.tv, is incorporating connected TVs into the heart of its digital strategy as another key channel to host its content, reports NMA.
Red Bull international digital leader Will Radford said: “Connected TVs are a definite area for us because of all our live events,” he said. “We already produce feature films and have TV channels so are already effectively a broadcaster – we just haven’t done it under a brand name, with the exception of redbull.tv.
“It’s the chance to be on a major platform without having to own a TV station,” he added. “We already have the content and we just need to feed into channels, and connected TV is a channel that is free from the usual broadcasting constraints.”