Sky Brazil goes OTT
February 20, 2012
By Chris Forrester
Sky Brazil, a major DTH operator operated by DirecTV, is to supply some of its movie content in OTT form on a VoD basis. It proposes charging the equivalent of $8.60 a month to access its portfolio, plus charging extra fees for certain individual downloads.
Sky Brazil’s President, Luiz Eduardo Baptista da Rocha, said the service relies on about a thousand titles, 50 per cent-to-60 per cent of which are different from those offered in TV. Subscribers would buy into Sky Brazil’s ‘Club Sky Online’ and the monthly fee will give unlimited access to a complete catalogue that relies on exclusive material and includes movies, series, musicals, Spanish live soccer tournament games and national and international TV shows.
Movie rental prices start from $2.85, and allow 48 hours to view the video as many times as the user wishes within the time window. Users can pay a higher price and ‘buy’ the movie and have the material continuously available. New releases cost $20.30, although there are cheaper options.