The digital arm of India’s Zee Entertainment Enterprises Limited, Zee New Media, has launched an over the top TV service – Ditto TV – to offer live TV and video on demand.

Punit Goenka, MD and CEO, ZEEL, said the OTT category presented a powerhouse of potential and added an exciting new dimension to Zee’s business model. “As a pioneer in the entertainment and content business, we have been systematically investing in our digital outreach. Ditto TV was created to bring cutting edge wireless broadband digital services to customers across the world. This is a launch I am excited about. Ditto TV will transform the way content is consumed and monetised and we are thrilled to be at the helm of the revolution,” he declared

Zee is expecting Ditto TV to provide some 10 per cent of its overall revenues

Currently hosting a total of 21 channels, Ditto TV has already partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today Network, BBC, and ZEE. Ditto TV expects to offer a complete set of 50 channels shortly.

Vishal Malhotra, Business Head – New Media at Zee Entertainment Enterprises Ltd, said the new service offered extreme versatility, both in terms of content as well as device and bandwidth compatibility. “With the increasing number of smart phone users, Ditto TV will allow subscribers to access premium content from across the world, at the simple click of a button. For partners, it will create unique revenue generation opportunities– namely, for content owners, distributors, retail, OEMs, and service providers,” he suggested

Ditto TV has partnered with Siemens Communication and Media Technology to develop a strong technology platform that will offer adaptive streaming, designed to ensure an optimal feed based on the available bandwidth strength and allows users to select the feed based on their data connection which includes 3G, Wi-Fi and fixed line broadband connections.

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