Sony Pictures Television (SPT) Networks has revealed plans to launch Sony Movie Channel in the UK, its second Sony-branded channel in the territory. The channel, along with a time shifted +1 service, will carry advertising and launch during the spring of 2012, marking the first time the channel brand has launched outside the US.
The channel will offer contemporary library features and TV movies from Sony Pictures as well as other studios and independent distributors. Content will cover a wide variety of genres, with full scheduling details to be revealed nearer launch. The channel will be carried on Sky’s basic package, available to over 10 million subscribers. Advertising sales will be handled by SPT joint venture, Dolphin TV Ltd.
Kate Marsh, senior vice president, broadcast and channel development, for SPT, noted that movies were a strong driver in the pay-TV world, and suggested the scheduling would attract movie lovers of all tastes, helping advertisers reach a range of demographics.
SPT’s other Sony-branded UK channel, Sony Entertainment Television, launched in spring 2011 and is carried on both Sky (channel 157) and Virgin Media (channel 193), offering female skewing scripted and entertainment programming.