The report finds that as users become more accustomed to viewing content on tablets, and as a wider range of content becomes available on tablets, consumers will increase their viewing times. This increase will be most apparent in the US where there is already significant mobile TV usage, and where Internet TV services such as Hulu and Netflix are extremely popular. A tablet is the ideal device on which to consume mobile TV content – their large screen sizes and intuitive user interfaces allow almost everyone to browse for and watch content.
Another driver for this growth is the continued integration of mobile services into pay-TV packages. Tablets can offer a richer viewing experience when used alongside traditional television by allowing the user to access supplementary information such as plot synopses and actor biographies. These devices also enable users to view pay-TV content or to watch catch-up services when away from home, extending the reach of traditional TV services.
According to report author Charlotte Miller, ‘Consumers are already accustomed to time-shifting thanks to DVRs such as TiVo and Sky+; what mobile TV allows them to do is placeshift. This allows users to watch their pay-TV content anytime, anywhere and on any device – the TV experience is no longer confined to the home.’