Mobile Interactive Group (MIG), a VeltiCompany, has formed a global partnership with zeebox, a company specialising in the way viewers interact with TV on the second screen.

The partnership with zeebox will enable MIG to be the first to integrate an interactive social payments and voting solution, with its Engage solution, into the free-to-consumer zeebox  app, which already enables TV viewers to socially interact and chat via Facebook and Twitter, access TV programme information, buy what they see on screen, and will now enable them to vote for a contestant in their favourite participation TV show.

The combination of zeebox’s integrated social media experience, along with MIG’s Engage platform and knowledge of the media and entertainment industry, offers audiences the capability to extend and significantly enhance their second-screen experience.  This real-time experience supports established interactive solutions whilst offering an additional monetisation stream for broadcasters.

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