smartclip, the online video advertising specialist, announced the appointment of Andrew Ferrer who will become Agency Group Head in the UK. Ferrer brings to smartclip seven years experience in the advertising, production and sales industry, including five years in Channel 4’s Future and Digital Media Advertising team. In his new role at smartclip, he will be responsible for sales and service activities facing the company’s expanding client roster, working across UM Media Planning Group, Initiative and smartclip’s Northern agencies.
Paul Gibbins, Sales Director at smartclip UK commented, “We are excited to have Andrew on board and know that his strong industry connections and depth of knowledge in advertising and production will make him an invaluable team leader. He will play an important role building relationships with clients and promoting smartclip’s creative advertising solutions. We are certain that Andrew’s expertise in masterminding innovative, integrated campaigns will play a key role in further growing the UK business and driving sales.”