Video boosts online ad share

The popularity of watching videos online and the growth of advertising on social media sites such as Facebook pushed up UK online advertising last year by 14.4 per cent to £4.8 billion (€5.7bn).

Retail and consumer-facing industries have increasingly adopted online advertising, which now comprise more than one-quarter of UK Internet display ads, according to figures prepared for the Internet Advertising Bureau by PwC.

 

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