AOL has launched AOL On, a platform of AOL’s complete video offerings and a curated video hub for consumers that offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 million US consumers.
The launch of the AOL On Network brings AOL’s entire video offering under one umbrella that delivers premium content at significant scale within desired audience segments. Recognising the increasing trend toward multi-screen consumption, all of the videos from AOL can be seen across four screens – desktop, tablet, mobile devices and connected TV devices. The launch of the AOL On Network was announced at AOL’s 2012 Digital Content NewFront, where more than 450 brand advertisers, marketers, agencies and digital and TV media buyers came together to see AOL’s new slate of video programming, meet original programming producers and casts, and experience the power and reach of the AOL brand. At the centre of the consumer experience is the AOL On video hub ( http://on.aol.com ), a destination for consumers to discover all the videos they should be watching.
“AOL is a brand company. We offer innovative platforms like the AOL On Network, along with vibrant and engaging video content that we know people are flocking to the Web to consume at an unprecedented velocity,” said Tim Armstrong, Chairman and CEO, AOL. “With the launch of AOL On we are bringing people closer to the things that matter, while helping them discover and share the stories and information that colour their lives.”
“AOL On goes beyond the traditional online video experience and delivers premium, curated video in the right context at the right time – be it on your desktop, tablet, smart phone or connected TV devices,” said Ran Harnevo, Senior Vice President, Video, AOL On. “Consumers need a destination to discover videos on the topics that matter when they want them. AOL On is at the intersection of relevant entertainment and information served in a way that helps consumers stay on top of what’s ‘on’ now.”
Harnevo continued, “The AOL offering can be a complement or viable alternative to traditional TV-buying strategies, and we are well-positioned not only from a scale perspective, but from a programming perspective to capture TV dollars. It is undeniable that online video has strategic advantages relative to TV, and we have the programming, audience and measurement tools to not only target audiences but find them where they are on the Web.”
The AOL On Network is one of the top 10 video platforms on the Web, and is number one in categories including Fashion, Tech, Auto, Travel, Food and Home. The Network attracts 861 million video streams per month, with users spending a total of 2.4 billion minutes consuming video.
Consumers can experience AOL On content across the desktop, mobile and tablet optimised sites and apps, and in the living room through AOL On HD via Samsung, Sony, Roku, Google TV, Boxee and Yahoo! Connected TV devices.—