Come Dine with Me was the most screened TV format in Europe (4,126 hours) in 2011, according to a report that covers 50 major formats across 16 countries. The TV Formats in Europe report calculates that the hourly total of Endemol’s Big Brother has fallen considerably since 2009, with Who Wants to Be a Millionaire? also declining.
Jonathan Bailey, co-author and Managing Director at Essential Television Statistics, added: “Money Drop was screened for 615 hours and The Voice for 312 hours in 2011 – impressive considering that both shows only started in 2010. Both are expected to grow sharply in 2012.”