ONO tries to boost TiVo subs
May 14, 2012
From David Del Valle in Madrid
Spain’s largest cable company ONO has launched a massive campaign to boost subscriptions to its advanced service TiVo, now with just 16,000 clients. The campaign called ‘I love TiVo’ offers significant discounts to current subscribers who successfully recommend TiVo to friends or relatives.
Those subscribers who secure a new TiVo client for ONO will be granted a discount of €40 and an additional €10 off the Family and Friends package if the new client is not already receiving ONO services.
The company has developed an application in TiVo to allow subscribers to recommend the service through www.ono.es/recomiendotivo. TiVo service is currently available to 60 per cent of all ONO demarcations with plans to reach 100 per cent later on this year.