DoCoMo buys into mobile content

Japan’s largest mobile telco is about to buy in to mobile media content in Europe by buying Buongiorno, the Italian producer of games, music and other services. NTT DoCoMo has bid €224 million.

DoCoMo says it wants to grow outside of Asia by adding Buongiorno’s two billion customers in 57 countries. It already invested in Vietnamese mobile content outfit VMG and Germany’s net mobile last year.

Buongiorno makes apps and mobile content services for a range of large clients including telcos, operates the Play.me mobile music service, Cashlog mobile payments and online cash gaming under the Winga brand.